Land and Urban development in Punjab is under tremendous pressure from uncontrolled urban sprawl, deteriorating environment, deficiencies in basic services, shortages in the provision of housing, and absence of properly developed areas for economic activity, industrial estates, technology parks and related infrastructure.

Deeply concerned about the continuing deterioration of shelter and human settlement especially for the low income group, The honorable Chief Minister of the Punjab Mohammad Shahbaz Sharif has envisioned Punjab Land Development Company Limited(PLDC) to respond to the challenge with immediate interventions in the areas of affordable housing.